About BARBARA BROOKS
Bio
Call Me - I am Always Happy to Discuss a Potential Project!
Philosophy on Methodology
Barbara brings over 20 years experience from leading research and advertising agencies to every project she works on. Before founding Spring, she worked at both boutique shops and global research giant, Ipsos. With a background in both quantitative and qualitative methodologies, Barbara is an experienced moderator, facilitator and stra
Barbara brings over 20 years experience from leading research and advertising agencies to every project she works on. Before founding Spring, she worked at both boutique shops and global research giant, Ipsos. With a background in both quantitative and qualitative methodologies, Barbara is an experienced moderator, facilitator and strategist and strives to provide and present actionable and engaging insight. Barbara holds a Bachelor of Journalism from Carleton University and brings her innate curiosity to each project she takes on. She is also an experienced speaker, being featured (Pre-Covid!) at a variety of conferences including MRIA Qualitative Methods, Understanding Youth and Companies and Causes Canada.
Philosophy on Methodology
Call Me - I am Always Happy to Discuss a Potential Project!
Philosophy on Methodology
With research chops in both quantitative and qualitative methods, Barbara really does approach every research need from a "metho-neutral" standpoint. She follows new and emerging methos and seeks to fill her research tool box with many ways to uncover actionable insight. She prides herself on identifying the approach that will best serve
With research chops in both quantitative and qualitative methods, Barbara really does approach every research need from a "metho-neutral" standpoint. She follows new and emerging methos and seeks to fill her research tool box with many ways to uncover actionable insight. She prides herself on identifying the approach that will best serve the needs of her clients and their business goals.
Her clients cover almost all industries: packaged goods, financial services, automotive, alcohol, not-for-profit, telco and B2B. Find out for yourself how enthusiastic and passionate she is about research and how she will fully immerse herself into both your project and your business. She aims to be your partner vs. your supplier.
Call Me - I am Always Happy to Discuss a Potential Project!
Call Me - I am Always Happy to Discuss a Potential Project!
Call Me - I am Always Happy to Discuss a Potential Project!
416.219.2519